Scholarly archive

Publications

A selected, date-led archive of recent journal articles, conference work, book chapters, and textbooks.

Selected archive · Chapters in Edited Books

2018–2013 · 3 records

Corresponding author

03

Edited Books·2013

How Perceived Global Brands Influence Consumer Purchasing Behavior of Starbucks

Kayak, M., Kozak, M., & Moslehpour, M.

In M. Kozak & N. Kozak (Eds.), Aspects of Tourist Behavior (pp. 35–46). Cambridge Scholars Publishing

Publications | Massoud Moslehpour