Research impact

Strategy, technology, and human behavior in motion.

An international research program examining how organizations build sustainable capabilities—and how people respond to the technologies, institutions, and markets around them.

Research portfolio

Five fields of inquiry, one connected body of work.

Explore 152 scholarly records grouped by their primary research contribution. This thematic view complements the publication-type archive.

Selected field

Marketing, Consumer Behavior, Tourism & Political Communication

Consumer, tourist, service-user, and voter behavior involving branding, social media, purchase intention, loyalty, satisfaction, and political marketing.

51 records

2026·Markets, tourism & communication

Integrating Social Media’s Role in Elections with the Theory of Planned Behavior: A Comprehensive Examination of Voter Intention (opens in a new tab)

Shalehah, Anita; Moslehpour, Massoud; Amin, Khoirul; Rizaldy, Hanif; Walawalkar, Ankita Manohar

International Conference on ICT for Sustainable DevelopmentPages: 74-83Springer, Cham

Strategy, technology, and human behavior in motion.

Five fields of inquiry, one connected body of work.

Marketing, Consumer Behavior, Tourism & Political Communication

Integrating Social Media's Role in Elections with the Theory of Planned Behavior: A Comprehensive Examination of Voter

What Motivates Tourists to Get Involved in Cyberspace? A Comparative Look at Two Countries

Meeting the agricultural logistics requirements of accommodation enterprises in Sakarya, Turkey

Mediating role of customer satisfaction toward Vietjet Air’s purchase intention in Vietnam

Top purchase intention priorities of Vietnamese LCC passengers: Expectations and satisfaction

Bakery product perception and purchase intention of Indonesian consumers in Taiwan.

Scrutinizing Taiwanese Consumers’ Repurchase Intention of Korean Beauty Products

Impact of customer satisfaction on intention to switch in remittance companies in Taiwan

How perceived global brands influence consumers’ purchasing behavior of Starbucks

Aspects of tourist behavior

The role of customer satisfaction variables in gaining customer loyalty: A case study of ISIS hotel & SPA in Turkey

Rigor for complex systems

AHP / Fuzzy AHP

Structural equation modeling

Machine learning

Stanford/Elsevier World’s Top 2% Scientists list

Strategy, technology, and human behavior in motion.

Five fields of inquiry, one connected body of work.

Marketing, Consumer Behavior, Tourism & Political Communication

Integrating Social Media's Role in Elections with the Theory of Planned Behavior: A Comprehensive Examination of Voter

What Motivates Tourists to Get Involved in Cyberspace? A Comparative Look at Two Countries

Meeting the agricultural logistics requirements of accommodation enterprises in Sakarya, Turkey

Mediating role of customer satisfaction toward Vietjet Air’s purchase intention in Vietnam

Top purchase intention priorities of Vietnamese LCC passengers: Expectations and satisfaction

Bakery product perception and purchase intention of Indonesian consumers in Taiwan.

Scrutinizing Taiwanese Consumers’ Repurchase Intention of Korean Beauty Products

Impact of customer satisfaction on intention to switch in remittance companies in Taiwan

How perceived global brands influence consumers’ purchasing behavior of Starbucks

Aspects of tourist behavior

The role of customer satisfaction variables in gaining customer loyalty: A case study of ISIS hotel & SPA in Turkey

Rigor for complex systems

AHP / Fuzzy AHP

Structural equation modeling

Machine learning

Stanford/Elsevier World’s Top 2% Scientists list